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Marketing management
Beziehungsmarketing
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Börsengang
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Initial public offering
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Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
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Marketing
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Aktienmarkt
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Börsenkurs
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Marketingmanagement
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Share price
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Stock market
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big data
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event study
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initial public offering
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2000-2004
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Absorption
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Announcement effect
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Bilanzpolitik
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Brand attachment theory
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Saboo, Alok R.
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Chakravarty, Anindita
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Kumar, V.
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Park, Insu
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Xiong, Guiyang
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Management information systems : mis quarterly
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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Marketing's and operations' roles in product recall prevention : antecedents and consequences
Chakravarty, Anindita
;
Saboo, Alok R.
;
Xiong, Guiyang
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1174-1190
Persistent link: https://www.econbiz.de/10013164072
Saved in:
2
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
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