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Marketing management
Beziehungsmarketing
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CE and SEE countries
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Consumer behaviour
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Distribution channel
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E-commerce
1
Einzelhandel
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Electronic Commerce
1
Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Marketingmanagement
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PULL strategy
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PUSH strategy
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Private label
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Relationship marketing
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Retail trade
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Serbia
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Serbien
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Vertriebsweg
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category management
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competitiveness
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customers
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customers' benefits
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customers' loyalty
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logistics systems
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loyalty cards
1
loyalty programs
1
macroeconomic measures
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marketing channel
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price comparison
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production flow
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retail concentration
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retail sector
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retailing
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Koncar, Jelena
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Lekovic, Sonja
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Vukmirovic, Goran
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Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
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ECONIS (ZBW)
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Marketing channel strategy on market of the Repbulic of Serbia
Koncar, Jelena
;
Vukmirovic, Goran
;
Lekovic, Sonja
- In:
Proceedings of the 19th Annual Conference on Marketing …
,
(pp. 251-259)
.
2011
Persistent link: https://www.econbiz.de/10009501224
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