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Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
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