//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
B-to-B-Marketing
102
Business-to-business marketing
102
Theorie
77
Theory
77
Deutschland
35
Germany
35
Investitionsgütermarketing
24
Marketingmanagement
22
Marketing management
21
Lieferantenmanagement
18
Supplier relationship management
18
Marketing
13
Beschaffung
11
Procurement
11
Investitionsgüterindustrie
10
Betriebliches Informationssystem
9
Business intelligence system
9
Bundling strategy
8
Internationales Marketing
8
Leistungsbündel
8
International marketing
7
Preismanagement
7
Pricing strategy
7
Automated manufacturing
6
Automatisierte Produktion
6
Dienstleistungsmarketing
6
Direktmarketing
6
Investitionsgütermarkt
6
Marketingtheorie
6
Services marketing
6
Systemgeschäft
6
Beziehungsmarketing
5
Business network
5
Estimation
5
Information technology
5
Informationstechnik
5
Investitionsgüter
5
Market research
5
Marktforschung
5
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Bibliografie enthalten
Reprint
Article in journal
64
Aufsatz in Zeitschrift
64
Aufsatz im Buch
20
Book section
20
Hochschulschrift
10
Thesis
8
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Bibliography included
3
Handbook
2
Handbuch
2
Case study
1
Conference proceedings
1
Fallstudie
1
Festschrift
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
more ...
less ...
Language
All
German
3
English
2
Author
All
Brecheis, Dieter
1
Håkansson, Håkan
1
Kuhlmann, Christian
1
Lusch, Robert F.
1
Schütze, Roland
1
Schütze, Roland S.
1
Vargo, Stephen L.
1
Östberg, Claes
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
2
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
3
Diffusion von Informationstechnik
Kuhlmann, Christian
-
1997
Persistent link: https://www.econbiz.de/10000956496
Saved in:
4
Kundenzufriedenheit : After-Sales-Marketing auf industriellen Märkten
Schütze, Roland
;
Schütze, Roland S.
-
1992
Persistent link: https://www.econbiz.de/10000088372
Saved in:
5
Marketing für Objektsysteme : Erscheinungsformen, Möglichkeiten und Grenzen von Systemgeschäften im Konsum- und Investitionsgüterbereich
Brecheis, Dieter
-
1991
Persistent link: https://www.econbiz.de/10000820122
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->