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~subject:"Marketing theory"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
~type_genre:"Non-commercial literature"
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Nonprofit marketing : sectoral applications
4
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(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
Collective creativity for responsible and sustainable business practice
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Continuing to broaden the marketing concept : making the world a better place
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Critical marketing : defining the field
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The Routledge companion to nonprofit marketing
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Market response models for
social
marketing
causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
Social
marketing
to achieve sustainability
Beachcroft-Shaw, Harry
;
Ellis, Debbie
- In:
Collective creativity for responsible and sustainable …
,
(pp. 296-314)
.
2017
Persistent link: https://www.econbiz.de/10011606418
Saved in:
3
Decision framing and the role of commitment in social choice : implications for
social
marketing
and communications
Lafreniere, Katherine C.
;
Deshpande, Sameer
- In:
Contemporary issues in social marketing
,
(pp. 95-110)
.
2013
Persistent link: https://www.econbiz.de/10011431912
Saved in:
4
Grundfragen des "sozialen" Marketing : zehn Thesen zum Anwendungsfall Politik-Marketing
Günter, Bernd
- In:
(Partei-)Politik im Zeichen des Marketing : …
,
(pp. 22-29)
.
2010
Persistent link: https://www.econbiz.de/10014565579
Saved in:
5
Social
marketing
: what makes it different?
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003717551
Saved in:
6
Identification and classification of problems associated with evaluating
social
marketing
efforts
Hensel, Paul J.
;
Dubinsky, Alan J.
-
2008
Persistent link: https://www.econbiz.de/10003717554
Saved in:
7
Social
marketing
: its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717556
Saved in:
8
What is and what is not
social
marketing
: the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
9
Critical issues in
social
marketing
: a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
10
Social
marketing
: its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003611027
Saved in:
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