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Marketing theory
Business-to-business marketing
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Vereinigte Staaten
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USA
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Brand management
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Consumer behaviour
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Markenführung
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Beziehungsmarketing
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Economics of information
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Informationsökonomik
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goal orientations
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interaction effects
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learning orientation
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performance orientation
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salesperson selling performance
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selling behaviors
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selling experience
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Black people
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Bellenger, Danny N.
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Greenberg, Barnett A.
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Rollins, Minna
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American Marketing Association
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Marketing Educators' Conference <1977, Hartford, Conn.>
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Industrial marketing management : the international journal for industrial and high-tech firms
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Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
2
Contemporary marketing thought
Greenberg, Barnett A.
(
ed.
);
Bellenger, Danny N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10012874305
Saved in:
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