//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Larréché, Jean-Claude"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
Marketingmanagement
9
Marketing management
7
Marketing
5
Theorie
4
Theory
4
Absatzpolitik
2
Betriebsführung
2
Betriebsplanung
2
EU countries
2
EU-Binnenmarkt
2
EU-Staaten
2
Ernährungsindustrie
2
Food industry
2
Marketingstrategie
2
Marketingtheorie
2
Single European market
2
Strategische Planung
2
Unternehmenswachstum
2
1987-1999
1
Absatz
1
Absatzplanung
1
Absatztheorie
1
Betriebsertrag
1
Betriebsfinanzwirtschaft
1
Competitive advantage
1
Corporate planning
1
Corporations
1
Decision
1
Entscheidung
1
Europa
1
Europe
1
Fallstudiensammlung
1
Firm growth
1
Growth
1
Internationale Wettbewerbsfähigkeit
1
Lehrbuch
1
Management
1
Management information system
1
Management-Informationssystem
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
CD-ROM, DVD
1
Language
All
English
2
Author
All
Boyd, Harper W.
2
Larréché, Jean-Claude
2
Mullins, John W.
2
Walker, Orville C.
2
Published in...
All
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
2
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->