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Marketing theory
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Srinivasan, V.
2
DeMaCarty, Peter
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Green, Paul E.
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Sheth, Jagdish N.
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Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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An alternative approach to the predictive validation of conjoint models
Srinivasan, V.
;
DeMaCarty, Peter
-
1998
Persistent link: https://www.econbiz.de/10001599811
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