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~subject:"Marketingmanagement"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
~type_genre:"Sammelwerk"
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Peter Lang GmbH
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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1
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1
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Electronic retailing
6
Measuring and managing brands
6
Emotional, sensory, and social dimensions of consumer buying behavior
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of business research : JBR
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Sustainable marketing, branding, and reputation management : strategies for a greener future
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Contemporary research in e-branding
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Enhancing customer engagement through location-based marketing
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Handbook of research on customer engagement
3
Marketing im gesellschaftlichen Dialog
3
New perspectives on critical marketing and consumer society
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
SAGE library in marketing
3
The Routledge companion to digital consumption
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Using influencer marketing as a digital business strategy
3
Zeszyty naukowe
3
AI impacts in digital consumer behavior
2
Advances in international management
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ECONIS (ZBW)
549
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1
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549
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1
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
2
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
Saved in:
3
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
4
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
5
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
6
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
7
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
8
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
9
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
10
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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