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~subject:"Marketingmanagement"
~subject:"Strategic management"
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Marketingmanagement
Strategic management
Marketing management
15,994
Implementation
4,040
Marketing
3,168
Einführung
2,805
Theorie
2,688
Theory
2,656
Consumer behaviour
2,439
Konsumentenverhalten
2,439
Deutschland
2,149
Germany
2,096
Relationship marketing
1,874
Beziehungsmarketing
1,873
USA
1,449
United States
1,412
Strategisches Management
1,403
Brand management
1,317
Markenführung
1,317
Unternehmenserfolg
1,151
Firm performance
1,150
Online-Marketing
1,097
Internet marketing
1,064
SME
1,040
KMU
1,032
Innovation
1,021
Erfolgsfaktor
855
Success factor
815
implementation
731
Internationales Marketing
720
International marketing
715
Innovationsmanagement
681
Marktforschung
662
Social Web
660
Social web
660
Innovation management
657
Werbung
607
Markenimage
585
Brand image
582
Advertising
562
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Online availability
All
Undetermined
3,643
Free
1,568
Type of publication
All
Article
9,582
Book / Working Paper
6,658
Journal
49
Type of publication (narrower categories)
All
Article in journal
7,372
Aufsatz in Zeitschrift
7,372
Aufsatz im Buch
2,209
Book section
2,209
Hochschulschrift
1,114
Graue Literatur
1,054
Non-commercial literature
1,054
Thesis
948
Lehrbuch
692
Collection of articles of several authors
647
Sammelwerk
647
Textbook
593
Bibliografie enthalten
528
Bibliography included
528
Arbeitspapier
471
Working Paper
471
Case study
440
Fallstudie
440
Aufsatzsammlung
335
Konferenzschrift
185
Ratgeber
176
Guidebook
167
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
80
Handbuch
80
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
40
Sammlung
40
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
31
Government document
31
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
Einführung
25
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English
12,250
German
3,844
French
71
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
11
Ukrainian
11
Italian
10
Romanian
4
Undetermined
4
Bulgarian
3
Portuguese
3
Slovak
3
Danish
2
Turkish
2
Valencian
1
Czech
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
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Author
All
Kotler, Philip
87
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Kumar, V.
38
Keller, Kevin Lane
37
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
O'Cass, Aron
25
Piercy, Nigel
25
Burmann, Christoph
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
American Marketing Association
57
Springer Fachmedien Wiesbaden
50
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
11
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Edward Elgar Publishing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Helmut-Schmidt-Universität
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
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Published in...
All
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
245
Journal of strategic marketing
184
SpringerLink / Bücher
178
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
82
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Springer eBook Collection
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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