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~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Conference paper"
~type_genre:"Übersichtsarbeit"
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Marketingmanagement
Theory
Brand management
133
Markenführung
133
Consumer behaviour
66
Konsumentenverhalten
66
Brand image
57
Markenimage
57
Brand
55
Markenartikel
52
Handelsmarke
20
Store brand
20
Einzelhandel
19
Retail trade
19
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
14
Online-Marketing
14
Marketing management
13
Advertising effects
11
Social Web
11
Social web
11
Werbewirkung
11
Corporate Social Responsibility
8
Corporate social responsibility
8
Tourism marketing
8
Tourismusmarketing
8
Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Theorie
7
Tourism
7
Tourismus
7
Vertrauen
7
Advertising
6
Brand equity
6
City marketing
6
Food trade
6
Lebensmittelhandel
6
Stadtmarketing
6
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Online availability
All
Undetermined
10
Type of publication
All
Article
16
Book / Working Paper
3
Type of publication (narrower categories)
All
Conference paper
Übersichtsarbeit
Article in journal
963
Aufsatz in Zeitschrift
963
Aufsatz im Buch
266
Book section
266
Hochschulschrift
212
Thesis
181
Graue Literatur
128
Non-commercial literature
128
Arbeitspapier
71
Working Paper
71
Collection of articles of several authors
64
Sammelwerk
64
Aufsatzsammlung
57
Case study
48
Fallstudie
48
Bibliografie enthalten
41
Bibliography included
41
Lehrbuch
35
Textbook
29
Konferenzschrift
16
Reprint
14
Konferenzbeitrag
13
Conference proceedings
12
Handbook
12
Handbuch
12
Guidebook
10
Ratgeber
10
Systematic review
6
Fallstudiensammlung
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
Article
2
Bibliografie
2
Collection of articles written by one author
2
Einführung
2
Interview
2
Sammlung
2
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English
16
German
3
Author
All
Bentele, Günter
2
Buchele, Mark-Steffen
2
Hoepfner, Jörg
2
Liebert, Tobias
2
Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Athanasula-Reppa, Anastasia
1
Bodapati, Anand
1
Bradlow, Eric T.
1
Bruhn, Manfred
1
Cauberghe, Veroline
1
Choi, Seung-chan
1
Czellar, Sandor
1
Daskou, Sofia
1
Deighton, John
1
Derqui, Belén
1
Feri, Alessandro
1
Fudurić, Morana
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jerath, Kinshuk
1
Jewell, Robert D.
1
Ko, Eunju
1
Lee, Chang Han
1
Liu, Jonathan
1
Mafael, Alexander
1
Masouras, Andreas
1
Möller-Herm, Jana
1
Neslin, Scott A.
1
Phan, Michel Cao Tuan
1
Ratten, Vanessa
1
Retno, S. L.
1
Saenger, Christina
1
Stauss, Bernd
1
Tanchoux, Philippe
1
Tikkanen, Henrikki
1
Tjandra, Nathalia C.
1
Tsiotsou, Rodoula
1
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Published in...
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Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Gabler Edition Wissenschaft
1
Gabler Research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Islamic marketing : JIMA
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
19
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
5
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
6
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
7
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
8
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
9
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
10
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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