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~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Marketingmanagement
Textile distribution
43
Textilhandel
43
Fashion
36
Mode
34
Deutschland
31
Germany
31
Bekleidungsindustrie
25
Clothing industry
23
Theorie
17
Theory
17
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12
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12
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11
Beziehungsmarketing
9
Brand management
9
Markenführung
9
Relationship marketing
9
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8
Markenpolitik
7
Modebranche
7
Online retailing
7
Online-Handel
7
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6
Electronic Commerce
5
Erfolgsfaktor
5
Kundenbindung
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Textileinzelhandel
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Handelsmarketing
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Konsumgütermarketing
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Aiello, Gaetano
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Brosche, Oliver
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Faßnacht, Martin
1
Ko, Eunju
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Lee, Chang Han
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DUV : Wirtschaftswissenschaft
1
Hamburger Schriften zur Marketingforschung
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Journal of business research : JBR
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ECONIS (ZBW)
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Marktsegmente im Onlinehandel der Bekleidungsbranche : Entwicklung eines Marketingkonzepts für den Onlinehandel stationärer Mehrmarkenhändler der Bekleidungsbranche in Deutschland...
Andrée, Philipp
-
2013
Persistent link: https://www.econbiz.de/10013420427
Saved in:
3
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
4
Die Handhabung des Moderisikos
Brosche, Oliver
-
1994
Persistent link: https://www.econbiz.de/10000895336
Saved in:
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