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Search: person:"Alcántara-Pilar, Juan Miguel"
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Marketingmanagement
Consumer behaviour
11
Konsumentenverhalten
11
Welt
4
World
4
Beziehungsmarketing
3
Brand image
3
Brand management
3
Cross-cultural marketing
3
Customer satisfaction
3
Interkulturelles Marketing
3
International marketing
3
Internationales Marketing
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Marketing
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Marketing management
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Online retailing
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Online-Handel
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Relationship marketing
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Bibliometric analysis
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Bibliometrics
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Bibliometrie
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Brand equity
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Co-word analysis
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E-commerce
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Electronic Commerce
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Forschung
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Gastronomie
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IMC
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Interkulturelles Management
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Alcántara-Pilar, Juan Miguel
3
Barrio-García, Salvador del
3
Porcu, Lucia
3
Crespo-Almendros, Esmeralda
2
Crespo-Almendros, Esmeraldo
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Bridging the gap between advertising academia and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
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ECONIS (ZBW)
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
2
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
3
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
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