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Marketingmanagement
Beziehungsmarketing
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Relationship marketing
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Communication
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Confidence
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Consumer behaviour
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Feedback
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Konsumentenverhalten
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Marketing management
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Studierende
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USA
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United States
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Vertrauen
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commitment
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customer engagement
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customer orientation
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perceived usefulness
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Celuch, Kevin G.
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Robinson, Nadine M.
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Journal of marketing for higher education
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Strategic and bonding effects of enhancing the student feedback process
Robinson, Nadine M.
;
Celuch, Kevin G.
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011497233
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