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European journal of marketing : EJM
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Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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2
Destination discount : a sensible road for national brands?
Deleersnyder, Barbara
;
Koll, Oliver
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1150-1170
Persistent link: https://www.econbiz.de/10009661667
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