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Marketingmanagement
Estimation
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Schätzung
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Consumer behaviour
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Distribution channel
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Konsumentenverhalten
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Vertriebsweg
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Theory
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1995-1999
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Europe
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Fernsehprogramm
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Fernsehwerbung
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Innovation
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Lieferantenmanagement
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Performance measurement
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Performance-Messung
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Psychology of advertising
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Retail trade
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Supplier relationship management
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Television advertising
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Television programme
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Werbepsychologie
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Werbewirkung
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Category Management
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Category management
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Channels of distribution
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Customer relationship management
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Chatterjee, Sharmila
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Sa Vinhas, Alberto
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Channel design, coordination and performance : future research directions
Sa Vinhas, Alberto
;
Chatterjee, Sharmila
;
Dutta, Shantanu
; …
-
2010
-
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Persistent link: https://www.econbiz.de/10003971849
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