//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Sinapuelas, Ian Clark S."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Brand management
2
Markenführung
2
Brand
1
Brand image
1
Consumer behaviour
1
Innovation
1
Innovative products
1
Konsumentenverhalten
1
Line extensions
1
Markenartikel
1
Markenimage
1
Market entry
1
Marketing management
1
Marketing mix variables
1
Markteintritt
1
New product adoption
1
New product development
1
Produktentwicklung
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bohlmann, Jonathan D.
1
Sinapuelas, Ian Clark S.
1
Wang, Hui-Ming Deanna
1
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->