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Marketingmanagement
Consumer behaviour
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USA
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India
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Venkatesh, Alladi
3
Harwood, Tracy
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Peñaloza, Lisa
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Saren, Mike
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Does marketing need reform? : fresh perspectives on the future
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Journal of marketing management : MM
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Landmark dissertations in Women's Studies series
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ECONIS (ZBW)
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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
Saved in:
2
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
3
The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi
-
1985
Persistent link: https://www.econbiz.de/10013467921
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