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~subject:"Marketingtheorie"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossar enthalten"
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Marketingtheorie
Marketing
1,472
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338
Germany
328
Marketingmanagement
280
Marketing management
266
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239
Theory
239
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145
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139
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118
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115
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115
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92
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92
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90
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90
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77
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72
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71
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65
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60
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57
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57
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56
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55
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55
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49
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48
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48
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48
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48
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44
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43
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41
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Bibliografie
Collection of articles of several authors
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251
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251
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122
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112
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88
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Solomon, Michael R.
5
Stuart, Elnora W.
5
Baines, Paul
4
Fill, Chris
4
Hair, Joseph F.
4
Lamb, Charles W.
4
Marshall, Greg W.
4
McDaniel, Carl D.
4
Olbrich, Rainer
4
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Dichtl, Erwin
3
Fritz, Wolfgang
3
Hörschgen, Hans
3
Keller, Kevin Lane
3
Kotler, Philip
3
Spotts, Harlan E.
3
Betts-Outland, Harriette
2
Day, George S.
2
Diamantopoulos, Adamantios
2
Freiling, Jörg
2
Hildebrandt, Lutz
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Page, Kelly
2
Robson, Julie
2
Wa´skowski, Zygmunt
2
Wierenga, Berend
2
Zaltman, Gerald
2
Aaker, David A.
1
Abel, Bodo
1
Ali, Abdul
1
Andresen, Christian
1
Araujo, Luis
1
Ashraf, Samreen
1
Backhaus, Klaus
1
Banasiak, Andrzej
1
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1
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American Marketing Association
9
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Books on Demand GmbH <Norderstedt>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Pearson Deutschland GmbH
1
Society for Marketing Advances
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
Zeszyty naukowe
3
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Always Learning
1
Always learning
1
Approaches to semiotics
1
Betriebswirtschaftliche Schriften : BWS
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Hamburger Schriften zur Marketingforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehrbuch
1
Management science - theory and applications
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Research in marketing / Supplement : an annual compilation of research
1
Review of marketing science
1
Routledge companions
1
SAGE library in marketing
1
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
1
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ECONIS (ZBW)
120
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1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
3
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
5
Handbook of marketing decision models
Wierenga, Berend
(
ed.
);
Lans, Ralf van der
(
ed.
)
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011663641
Saved in:
6
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
7
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
8
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
9
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
10
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
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