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~subject:"Marketingtheorie"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketing
3,086
Marketingmanagement
2,925
Marketing management
2,887
Deutschland
867
Germany
850
Theorie
704
Theory
704
Consumer behaviour
502
Konsumentenverhalten
502
Beziehungsmarketing
414
Relationship marketing
413
USA
356
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353
Brand management
317
Markenführung
317
Online-Marketing
237
Internet marketing
228
Strategisches Management
228
Management
218
Marketing theory
212
Marktforschung
208
Welt
206
World
206
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205
Social Web
202
Social web
202
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196
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189
Werbung
186
KMU
179
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179
Advertising
171
Internationales Marketing
168
International marketing
166
Public relations
159
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159
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148
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146
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336
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336
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140
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110
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98
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69
Graue Literatur
63
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63
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53
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42
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42
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38
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38
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29
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28
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26
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25
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18
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15
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15
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11
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10
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10
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English
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German
38
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6
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1
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Freiling, Jörg
8
Sheth, Jagdish N.
8
Kollmann, Tobias
7
Pilarczyk, Bogna
4
Saren, Michael
4
Meffert, Heribert
3
Spotts, Harlan E.
3
Wind, Yoram
3
Araujo, Luis
2
Benton, Raymond
2
Betts-Outland, Harriette
2
Bijmolt, Tammo H. A.
2
Dholakia, Nikhilesh
2
Diamantopoulos, Adamantios
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Kitchen, Philip J.
2
Kotler, Philip
2
Kuckertz, Andreas
2
Levy, Sidney J.
2
Lilien, Gary L.
2
Maclaran, Pauline
2
Mazurek-Łopacińska, Krystyna
2
Müller, Christoph
2
Nahr-Ettl, Christina
2
Perreault, William D.
2
Robson, Julie
2
Scheier, Christian
2
Shankar, Venkatesh
2
Svensson, Peter
2
Tadajewski, Mark
2
Wa´skowski, Zygmunt
2
Webster, Frederick E.
2
Wensley, Robin
2
Wierenga, Berend
2
Zaltman, Gerald
2
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1
Ali, Abdul
1
Ambrosi, Klaus
1
Anand, Sandip
1
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American Marketing Association
15
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
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Published in...
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
Marketing intelligence & planning
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Zeszyty naukowe
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Fundamentals of marketing research ; Vol. 6
2
International series in operations research & management science
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The Oxford handbook of critical management studies
2
The development of critical perspectives in marketing
2
The journal of business & industrial marketing
2
The marketing book
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advertising in new formats and media : current research and implications for marketers
1
Approaches to semiotics
1
Beliefs forming (in) market relationships
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Contemporary issues in marketing : principles and practice
1
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ECONIS (ZBW)
214
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71
Consumers' digitalization and digital marketing in Central and Eastern Europe : current challenges and the future growth
Veghes, Calin
;
Dugulan, Diana
- In:
Proceedings of the 19th Annual Conference on Marketing …
,
(pp. 501-519)
.
2011
Persistent link: https://www.econbiz.de/10009502100
Saved in:
72
Inside marketing : practices, ideologies, devices
Zwick, Detlev
(
ed.
);
Cayla, Julien
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008905702
Saved in:
73
Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu
(
contributor
);
Wang, Cheng Lu
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936525
Saved in:
74
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
75
The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009233646
Saved in:
76
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
77
Marketing practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
Saved in:
78
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
79
Special issue: Marketing in China : opportunities with challenges to traditional Western marketing theory and practice
Herndon, Neil C.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009404830
Saved in:
80
Marketing as a monstrosity : the impossible place between culture and economy
Slater, Don
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10008938712
Saved in:
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