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Marketingtheorie
Marketing--Psychological aspects.
3
Consumer behavior.
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Marketing
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Austria
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Branding (Marketing)--Psychological aspects.
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Consumer behavior
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Consumer behavior--Cross-cultural studies.
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Consumer behavior--United States.
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Consumers Austria
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Consumers Denmark
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ECR
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Emotion
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Konsumentenverhalten
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Markenpolitik
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Market surveys
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Marketing Psychological aspects
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Marktpsychologie
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Motivation
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Neuromarketing
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Neuromarketing.
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Persönlichkeitspsychologie
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Psychologie
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Shopping--Psychological aspects.
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Unternehmen
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Verbraucher
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logistics measures
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soft measures
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English
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Raab, Gerhard
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USB Cologne (EcoSocSci)
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The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
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contributor
)
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2010
Persistent link: https://www.econbiz.de/10008686779
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