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~subject:"Marktforschung"
~type_genre:"Conference paper"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Sammlung"
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Advertising effects
51
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Fève, Frédérique
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Hung, Kineta
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International journal of advertising : the quarterly review of marketing communications
1
New business and regulatory strategies in the postal sector
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ECONIS (ZBW)
3
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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
2
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
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3
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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