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~subject:"Marktforschung"
~type_genre:"Guidebook"
~type_genre:"Textbook"
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Conducting focus groups for business and management students
Oates, Caroline J.
;
Alevizou, Panayiota J.
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2018
Persistent link: https://www.econbiz.de/10012015628
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Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
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2013
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3. ed.
Persistent link: https://www.econbiz.de/10013530491
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Advertising and public relations research
Jugenheimer, Donald W.
;
Bradley, Samuel D.
;
Kelley, Larry D.
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2010
Persistent link: https://www.econbiz.de/10013530441
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SPSS : Methoden für die Markt- und Meinungsforschung ; [Module: AMOS, Answer Tree, Categories, Conjoint, Trends ; fortgeschrittene Verfahren: Ereignisdatenanalyse, loglineare Model...
Bühl, Achim
;
Zöfel, Peter
-
2000
Persistent link: https://www.econbiz.de/10001369127
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