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Flögel, Herbert
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European marketing research review
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Spezialgebiete des Marketing
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Images under the magnifying glass : the MRK test ; a new method of investigating brand images ; how to outsmart competitors
Floegel, Herbert
- In:
European marketing research review
2
(
1967
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10003647135
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Marktpsychologisches Praktikum
Flögel, Herbert
- In:
Spezialgebiete des Marketing
,
(pp. 3-40)
.
1972
Persistent link: https://www.econbiz.de/10002201590
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