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~subject:"Marktforschung"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Consumer behaviour
78,191
Konsumentenverhalten
77,974
Theorie
8,829
Theory
8,811
Beziehungsmarketing
8,642
Relationship marketing
8,641
Markenführung
7,256
Brand management
7,254
Markenimage
6,444
Brand image
6,422
Online retailing
5,337
Online-Handel
5,336
Customer satisfaction
5,315
Kundenzufriedenheit
5,311
USA
4,530
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4,489
Social web
4,489
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4,412
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4,277
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4,258
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4,214
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4,214
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4,176
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4,163
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4,040
Retail trade
3,974
Deutschland
3,772
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3,608
Verbraucherverhalten
3,554
Werbewirkung
3,494
Advertising effects
3,472
Electronic Commerce
3,467
E-commerce
3,359
Experiment
3,266
Emotion
3,094
Werbung
2,856
Advertising
2,817
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2,811
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2,811
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2,700
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Hruschka, Harald
16
Decker, Reinhold
11
Belk, Russell W.
9
Hildebrandt, Lutz
9
Bauer, Hans H.
8
Boztuğ, Yasemin
8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Homburg, Christian
7
Canniford, Robin
6
Dahl, Darren W.
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Moutinho, Luiz
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Silberer, Günter
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Zaltman, Gerald
6
Arsel, Zeynep
5
Bearden, William O.
5
Davis, Brennan
5
Eisend, Martin
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Robertson, Thomas S.
5
Wagner, Udo
5
Walsh, Gianfranco
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Berndt, Ralph
4
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Institut für Demoskopie Allensbach
12
American Marketing Association
11
Springer Fachmedien Wiesbaden
5
Forschungsgruppe Konsum und Verhalten
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Institut für Medien- und Konsumentenforschung <Erding>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Compagnon-Marktforschungs-Institut <Stuttgart>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost / Postdienst
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Marketing-Vereinigung
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
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Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of retailing and consumer services
15
International journal of market research
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
SpringerLink / Bücher
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Schriften zum Marketing
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Handbook of consumer psychology
5
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ECONIS (ZBW)
1,632
USB Cologne (EcoSocSci)
23
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1651
Consumer behavior in theory and in action
Britt, Steuart H.
(
ed.
);
Lubawski, L.
(
contributor
)
-
1970
Persistent link: https://www.econbiz.de/10013490245
Saved in:
1652
Family composition and consumption
David, Martin Heidenhain
-
1962
Persistent link: https://www.econbiz.de/10013337001
Saved in:
1653
Interpersonelle Kommunikation im Konsumgütermarketing : Erklärungsansätze und Steuerungsmöglichkeiten
Hummrich, Ulrich
-
1976
Persistent link: https://www.econbiz.de/10013280967
Saved in:
1654
Zur Genauigkeit standardisierter Verbraucherbefragungen
Moebius, Georg
-
1966
Persistent link: https://www.econbiz.de/10013333899
Saved in:
1655
Kaufverhalten der Verbraucher
Schreiber, Klaus
-
1965
Persistent link: https://www.econbiz.de/10013333927
Saved in:
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