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~subject:"Marktsegmentierung"
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Marktsegmentierung
Beziehungsmarketing
16
Relationship marketing
16
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
10
Kundenzufriedenheit
10
Consumer behaviour
9
Konsumentenverhalten
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Customer value
6
Kundenwert
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B-to-B-Marketing
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Business-to-business marketing
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Einzelhandel
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Market segmentation
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Marketing management
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Marketingmanagement
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Portfolio selection
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Portfolio-Management
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Retail trade
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Einzelhandelspreis
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Retail price
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Theorie
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Theory
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USA
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United States
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Customer integration
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Customer service
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Experience
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Kundenintegration
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Kundenservice
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Marketing
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Welt
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World
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Autobiography
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Brand
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Brand management
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Corporate Social Responsibility
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Bolton, Ruth N.
5
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
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Mende, Martin
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Journal of marketing
4
Journal of service research : JSR
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ECONIS (ZBW)
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1
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
4
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
5
Why attachment security matters : how customers' attachment styles influence their relationships with service firms and service employees
Mende, Martin
;
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10009383342
Saved in:
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