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~subject:"Marktsegmentierung"
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Marktsegmentierung
Großbritannien
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United Kingdom
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Business start-up
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Entrepreneurship
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Entrepreneurship approach
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Unternehmensgründung
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Entrepreneurs
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Dawson, Chris
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Dawson, Christopher
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Dowell, David John
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Fuller-Love, Nerys
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Hopkins, Benjamin
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Journal of research in marketing and entrepreneurship : JRME
1
Understanding and managing customers
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ECONIS (ZBW)
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Entrepreneurial groups in Ireland and Wales : a preliminary typology of entrepreneurs using a marketing segmentation approach
Dowell, David John
;
Dawson, Christopher
;
Fuller-Love, Nerys
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10009758863
Saved in:
2
How customers are segmented and organised
Dawson, Chris
- In:
Understanding and managing customers
,
(pp. 137-162)
.
2005
Persistent link: https://www.econbiz.de/10002377878
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