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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
18
Brand management
17
Konsumentenverhalten
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Markenführung
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Brand
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Markenartikel
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Advertising
11
Brand image
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Australia
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Empirical method
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Empirische Methode
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Internet marketing
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Online-Marketing
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Australien
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Beziehungsmarketing
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Brand extension
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Brand loyalty
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Fernsehwerbung
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Markentransfer
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Market share
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Marketing
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Marktanteil
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Relationship marketing
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Television advertising
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Brand extensions
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Defection
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Sharp, Byron
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Anesbury, Zachary William
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Bellman, Steven
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Cohen, Justin
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Driesener, Carl
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Lockshin, Larry
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Page, Bill
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
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2
A better understanding of the structure of a wine market using the attribute of variety
Cohen, Justin
;
Lockshin, Larry
;
Sharp, Byron
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009426275
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