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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
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Hotel industry
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Hotellerie
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Customer satisfaction
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Dienstleistungsqualität
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selection attributes
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content superiority
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digital platform
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importance-performance analysis (IPA)
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service differentiation
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International journal of hospitality management
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Understanding food truck customers :
selection
attributes
and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
Saved in:
2
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using
selection
attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
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