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~subject:"MasterCard International Incorporated <New York, NY>"
~type_genre:"Company information"
~type_genre:"Fallstudie"
~type_genre:"Rezension"
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MasterCard International Incorporated <New York, NY>
Credit card industry
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Kreditkartengesellschaft
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USA
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American Express Company <New York, NY>
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Nedbal, Dagmar
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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