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~subject:"Mediennutzung"
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Search: subject:"interactive media"
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Mediennutzung
Interaktive Medien
490
Interactive media
472
Online-Marketing
91
Internet marketing
90
Consumer behaviour
84
Konsumentenverhalten
84
Internet
68
Social Web
67
Social web
67
Deutschland
63
Electronic Commerce
63
Germany
63
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61
Beziehungsmarketing
56
Relationship marketing
56
Theorie
50
Theory
50
Advertising effects
38
Werbewirkung
38
Online retailing
35
Online-Handel
35
Multimedia
34
USA
33
United States
33
Marketing management
32
Marketingmanagement
32
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30
Markenführung
30
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27
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26
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25
Digitale Medien
25
Kommunikation
25
Mobile marketing
22
Informationstechnik
21
Mobile Marketing
21
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21
Virtuelle Realität
21
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1
Belliger, Andréa
1
Bellman, Steven
1
Cauberghe, Verolien
1
Cesar, Pablo
1
Clement, Michel
1
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1
Cudmore, B. Andrew
1
Curien, Nicolas
1
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1
Dix, Stephen Richard
1
Doetz, Jürgen
1
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1
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1
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1
Fuller, Robert M.
1
Geuens, Maggie
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Li, Ting
1
MacWilliams, Douglas
1
Manco, Stefano
1
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1
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1
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1
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1
Electronic commerce : Grundlagen und Perspektiven
1
Electronic commerce research and applications
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Grenzmanagement
1
Hauswirtschaft und Wissenschaft : europäische Zeitschrift für Haushaltsökonomie, Haushaltstechnik und Sozialmanagement : Jahrbuch des ... Jahrgangs ...
1
Internet research
1
Journal of advertising research
1
Journal of economics & management
1
Journal of internet commerce
1
Journal of marketing
1
Journal of media business studies
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management information systems : mis quarterly
1
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
Revue d'économie politique
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
SpringerLink / Bücher
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The journal of consumer marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
26
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Kontinuierliches A/B-Testing zur Optimierung von Spielerbindung und Monetarisierung bei "Freemium"-Spielen
Zweig, Katharina A.
;
Lachmann, Bernd
;
Montag, Christian
; …
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 43-57)
.
2019
Persistent link: https://www.econbiz.de/10011974498
Saved in:
2
Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula
;
Żelazowska, Monika
; …
- In:
Journal of economics & management
36
(
2019
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
Saved in:
3
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
4
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
5
Digitales Fernsehen in Schleswig-Holstein
Albers, Sönke
;
Clement, Michel
;
Schneider, Holger
; …
-
2005
Persistent link: https://www.econbiz.de/10003775178
Saved in:
6
Interactive
media
usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
7
Video mediated social interaction between groups : system requirements and technology challenges
MacWilliams, Douglas
;
Ursu, Marian F.
;
Meenowa, Joshan
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 251-270
Persistent link: https://www.econbiz.de/10009160288
Saved in:
8
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
9
Die Sozialen Medien des Web 2.0
Münker, Stefan
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 31-41)
.
2010
Persistent link: https://www.econbiz.de/10008771540
Saved in:
10
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
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