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Tourism
e-commerce
live streaming : identifying and testing a value-based marketing framework from the live streamer perspective
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Jiangchi
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271604
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