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Pfeffer, Jürgen
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Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
2
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Word of mouth and social media
,
(pp. 116-127)
.
2014
Persistent link: https://www.econbiz.de/10010409802
Saved in:
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