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~subject:"Millennials"
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Millennials
Consumer behaviour
5
Konsumentenverhalten
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Advertising effects
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India
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Indien
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Werbewirkung
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Advertising
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Werbung
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Credibility
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Indians
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AHP approach
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AHP-Verfahren
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Advertising Model
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Attitude Towards Social Media Advertising
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Attitudes Towards Social Media Advertising
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Bank
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COVID-19 pandemic
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Celebrity Endorsement
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Celebrity endorsement
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Celebrity-Werbung
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Coronavirus
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Digitalisierung
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Digitization
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Einzelhandel
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Electronic money
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Elektronisches Geld
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Entertainment
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Epidemic
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Epidemie
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Familie-Beruf
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Frauen
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Glaubwürdigkeit
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Impact assessment
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Incentives
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Indian Banking Sector
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Agarwal, Bhawna
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Arora, Taanika
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
2
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
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