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~subject:"Millennials"
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Millennials
Consumer behaviour
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Fashion
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Bekleidungsindustrie
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Fashion innovativeness
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Fashion Innovativeness
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Textile distribution
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Textilhandel
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fashion innovativeness
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ambiguity intolerance
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compensatory consumption
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precautionary measures
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uncertainty avoidance
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Augmented reality
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Lu, Cheng
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Machida, Ippei
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Wani, Nitin S.
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Asia Pacific journal of marketing and logistics
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Vision : the journal of business perspective
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Factors influencing price perception for fashion : study of millennials in India
Wani, Nitin S.
- In:
Vision : the journal of business perspective
26
(
2022
)
3
,
pp. 300-313
Persistent link: https://www.econbiz.de/10013387236
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2
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
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