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~subject:"Mobile Anwendung"
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Mobile Anwendung
Consumer behaviour
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Online retailing
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Online-Handel
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Mobile application
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Oh, Yun Kyung
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Kim, Jongdae
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Min, Jihong
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Yi, Jisu
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Journal of retailing and consumer services
1
The journal of applied business research
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ECONIS (ZBW)
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Uncovering the quality factors driving the success of mobile payment apps
Yi, Jisu
;
Kim, Jongdae
;
Oh, Yun Kyung
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462180
Saved in:
2
The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung
;
Min, Jihong
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
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