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~subject:"Mobile Marketing"
~subject:"Theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Gutachten"
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Mobile Marketing
Theory
Mobile communications
133
Mobilkommunikation
133
Deutschland
36
Germany
36
Mobile Telekommunikation
24
Electronic Commerce
22
Welt
21
World
21
E-commerce
19
Internet
15
USA
14
United States
14
Mobile Anwendung
13
Mobile application
13
Breitbandkommunikation
11
Broadband communications
11
Mobile Business
11
Mobile business
11
Theorie
11
Competition
9
Telecommunications industry
9
Telecommunications policy
9
Telekommunikationspolitik
9
Telekommunikationssektor
9
Wettbewerb
9
Informationstechnik
8
Mobile marketing
8
Telekommunikation
8
Access regulation
7
Information technology
7
Innovation
7
Kongress
7
Mobile phone
7
Mobiltelefon
7
Multimedia
7
Netzregulierung
7
Regulierung
7
Social Web
7
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Book / Working Paper
18
Article
1
Type of publication (narrower categories)
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Collection of articles of several authors
Gutachten
Article in journal
338
Aufsatz in Zeitschrift
338
Graue Literatur
122
Non-commercial literature
122
Aufsatz im Buch
105
Book section
105
Arbeitspapier
98
Working Paper
98
Hochschulschrift
72
Thesis
62
Sammelwerk
18
Conference paper
16
Konferenzbeitrag
16
Aufsatzsammlung
12
Bibliografie enthalten
8
Bibliography included
8
Case study
6
Fallstudie
6
Konferenzschrift
6
Conference proceedings
5
Collection of articles written by one author
4
Sammlung
4
Bibliografie
2
Fallstudiensammlung
2
Handbook
2
Handbuch
2
Advisory report
1
Mikroform
1
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1
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English
14
German
6
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Baig, Zubair A.
1
Bauer, Hans H.
1
Cooper, Russel
1
Cooper, Russel John
1
Ernste, Huib
1
Filipe, Joaquim
1
Fritz, Wolfgang
1
Greve, Goetz
1
Holmén, Magnus
1
Huang, Wilfred V.
1
Häder, Michael
1
Illing, Gerhard
1
Klüh, Ulrich
1
Kouvatsos, Demetres D.
1
Kruse, Jörn
1
Link, Jörg
1
Madden, Gary
1
Martens, Karel
1
McKelvey, Maureen D.
1
Pousttchi, Key
1
Reichwald, Ralf
1
Schapendonk, Joris
1
Seegebarth, Barbara
1
Silberer, Günter
1
Sohn, Stefanie
1
Suma, V.
1
Taylor, Charles Raymond
1
Wiedemann, Dietmar G.
1
Wilhelm, Thorsten
1
Wohlfahrt, Jens
1
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ICETE <4, 2007, Barcelona>
1
International Telecommunications Society
1
Published in...
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Psychology & marketing
2
CESifo seminar series
1
Communications in computer and information science
1
Contributions to Economics
1
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of networking and virtual organisations : IJNVO
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Premier reference source
1
River Publishers series in information science and technology
1
Tijdschrift voor economische en sociale geografie : TESG
1
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ECONIS (ZBW)
19
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1
Future generation wireless networks
Suma, V.
(
ed.
);
Baig, Zubair A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012139346
Saved in:
2
Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
3
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
4
Special issue: focus on mobile marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 201-232
Persistent link: https://www.econbiz.de/10010347044
Saved in:
5
The design, experience and justice of mobility
Ernste, Huib
;
Martens, Karel
;
Schapendonk, Joris
-
2012
Persistent link: https://www.econbiz.de/10009750818
Saved in:
6
Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003809760
Saved in:
7
Special issue: Mobile computing
Huang, Wilfred V.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990631
Saved in:
8
Mobility management and quality-of-service for heterogeneous networks
Kouvatsos, Demetres D.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859777
Saved in:
9
Telefonbefragungen über das Mobilfunknetz : Konzept, Design und Umsetzung einer Strategie zur Datenerhebung
Häder, Michael
(
ed.
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003578799
Saved in:
10
E-business and telecommunications : 4th international conference ; revised selected papers
Filipe, Joaquim
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003789227
Saved in:
1
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