Chuah, Stephanie Hui-Wen; Rauschnabel, Philipp A.; … - In: Journal of Service Theory and Practice 27 (2017) 3, pp. 616-641
holistic model of service switching in a mobile internet setting. The model, which reflects both barriers and inducements of …/methodology/approach Focusing on Generation Y mobile internet subscribers, the study analyzed a total of 417 usable questionnaire responses. Partial … in the minds of mobile internet subscribers. …