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~subject:"Mobilkommunikation"
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Search: person:"Ahuja, Vandana"
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Mobilkommunikation
Consumer behaviour
14
Internet marketing
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Konsumentenverhalten
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Online-Marketing
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11
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Beziehungsmarketing
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Markenführung
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Online retailing
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Online-Handel
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Innovation adoption
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Innovationsakzeptanz
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Website
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Brand image
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India
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Indien
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Markenimage
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Mobile Anwendung
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Mobile Business
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Mobile application
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Clothing industry
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Consumer Behavior
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Ahuja, Vandana
2
Alavi, Shirin
1
Chadha, Priyanka
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Gera, Rajat
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International journal of electronic business : IJEB
1
Journal of internet commerce
1
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ECONIS (ZBW)
2
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1
Mobile app usage and adoption : a literature review
Gera, Rajat
;
Chadha, Priyanka
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 160-195
Persistent link: https://www.econbiz.de/10012205692
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2
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
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