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Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
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Lifestyle fashion retailing in China : redesigning the consumer journey
Chen, Yini
;
Chi, Ting
- In:
Experiential marketing in an age of hyper-connectivity …
,
(pp. 57-84)
.
2022
Persistent link: https://www.econbiz.de/10013253360
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