Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 778-795
, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded … structural equation modeling approach for moderator analysis with latent constructs is used to test the hypotheses. Findings OE …, the effect of OE is weakened by the negative moderator effect of SN, but the effect of power is strengthened by the …