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Modesty
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Projecting lower competence to maintain moral warmth in the avoidance of prosocial requests
Liu, Peggy J.
;
Lin, Stephanie C.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10011842166
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