Elen, Maarten; D'Heer, Evelien; Geuens, Maggie; … - In: Journal of Business Research 66 (2013) 7, pp. 917-923
Attitudes and preferences do not always prove to be good predictors of actual behavior. Following the call for moderating variables to get a better idea of when and for whom attitude–behavior consistency exists, the current paper focuses on mood as a potential situational moderator. Results...