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Do versus don't : the impact of framing on goal-level setting
Tuk, Mirjam Alexandra
;
Prokopec, Sonja
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
6
,
pp. 1003-1024
Persistent link: https://www.econbiz.de/10012504030
Saved in:
2
Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.
;
Ryu, Gangseog
;
Tuk, Mirjam Alexandra
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
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