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Motivating gender toward co-creation : a study on hedonic activities,
social
importance
, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
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