Marafon, Alysson Diego; Ensslin, Leonardo; Lacerda, … - In: European Journal of Innovation Management 18 (2015) 1, pp. 86-109
Purpose – The innovation expected by clients is identified as a business success factor of industrial companies in the current decade and the accountability of it is primarily attributable to Research and Development (R&D), which makes it a strategic topic for studies on the decision-making...