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Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo
;
Velden, Michel
- In:
Marketing Letters
23
(
2012
)
3
,
pp. 585-601
proposes a modification of generalized canonical
correlation
analysis
to support the analysis of the complex data structure …
Persistent link: https://www.econbiz.de/10010867893
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