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~subject:"Multichannel strategy"
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Multichannel strategy
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
12
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
6
Einzelhandel
6
Retail trade
6
Value creation
6
Online retailing
4
Online-Handel
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Customer data
3
Dienstleistungsqualität
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Digital platform
3
Digitale Plattform
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E-commerce
3
Electronic Commerce
3
Service quality
3
Service-Dominant Logic
3
Service-dominant logic
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Business model
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Customer integration
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Customer satisfaction
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Fashion
2
Food
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Food consumption
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Food retailing
2
Führungskräfte
2
Kundendaten
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Kundenintegration
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Kundenzufriedenheit
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Lebensmittel
2
Lebensmitteleinzelhandel
2
Lebensmittelkonsum
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Lieferantenmanagement
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Managers
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Mode
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Multikanalvertrieb
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English
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Saarijärvi, Hannu
2
Karjaluoto, Heikki
1
Spence, Mark T.
1
Tyrväinen, Olli
1
Yrjölä, Mika
1
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Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
2
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
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