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~subject:"Multikanalvertrieb"
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Multikanalvertrieb
Omnichannel marketing
10
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
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omnichannel marketing
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AI
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IMC connectivity
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IMC consistency
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International marketing
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Internationales Marketing
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Kundenintegration
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Marketing
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Multichannel strategy
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Online retailing
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Online-Handel
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Vertriebsweg
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customer journey
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Dirsehan, Meltem
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Dirsehan, Taşkın
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McClelland, Bob
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Nguyen Hoang Thuan
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Nguyen, Anh T. V.
1
Thinh Gia Hoang
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Omnichannel
marketing
: structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
2
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
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