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~subject:"Multinomial logit models"
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Multinomial logit models
Beziehungsmarketing
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Game theory
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Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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Bazargan, Amirhossein
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Karray, Salma
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Zolfaghari, Saeed
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European journal of operational research : EJOR
1
International journal of production economics
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ECONIS (ZBW)
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"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
Saved in:
2
Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
International journal of production economics
193
(
2017
),
pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
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